We provide market insight, communications strategy, and impactful brand messaging tune-ups – everything you need to amplify your brand proposition and fire up investors, partners, customers, and your internal team.
Market Scan
Understand market dynamics.
We conduct deep-dive research – online and offline – to deliver a powerful snapshot of US market dynamics for your category – insights that frame opportunity and help you discern your unique value:
- Market size
- Key players
- Customer profiles
- Purchase drivers
- Dealer dynamics
Customer Scan
Know your audience.
We conduct live customer interviews to help you understand what makes your target audience tick. These will inspire fresh brand thinking, and are a great way to see your customers “in the wild.”
- Category behaviors
- Customer needs
- Competitive brand perceptions
- Reactions to your brand proposition
Brand Diagnostic
Get some honest feedback.
Here we conduct an expert audit of your current brand communications (web, collateral, promotions, internal strategy) and follow-up with an honest report card and guidance on how to sharpen your messaging to be more:
- Clear
- Credible
- Compelling
- Unique
Messaging Tune-Up
Sharpen your brand message.
In this 3-hour session we work with you to refine & clarify your value proposition and unique selling ideas, and then craft a custom messaging toolkit to give you a powerful new voice in-market…one that will inspire your team and really make you shine. Toolkit includes:
- Brand blueprint
- Value proposition
- “Elevator Pitch”
- Prototype pitch deck
“Elevator Pitch” (:30)
Inspired by Brand Ready USA coaching
(Lawrence Smith – VP, Smart Break)
Inspired by Brand Ready USA coaching
(Lawrence Smith – VP, Smart Break)
Digital Workshop
Stress test your website.
Here we conduct an expert evaluation of your website usability and technical performance for US audiences. Next, we meet with you/your digital team to identify key near-term actions that will bring your site up to code on:
- Website Usability
- Keyword Deployment
- Search Engine Optimization
PRICING
You can totally afford this.
Market Scan
Understand Market Dynamics
$4,295/and up
Key Insights:
- Market size & players
- Consumer profiles
- Purchase drivers
- Dealer dynamics
Base Analysis = 3 competitors
Standardized Pricing
Customized For Your Business
Customer Scan
Know Your Audience
$4,295/and up
Key Insights:
- Category behaviors
- Customer Needs
- Brand perceptions
- Reactions to your offer
Base Analysis = 3 customer interviews
Standardized Pricing
Customized For Your Business
Brand Diagnostic
Get Some Honest Feedback
$3,495
Key Insights:
- Clarity
- Crediblility
- Relevance
- Uniqueness
Standardized Pricing
Customized For Your Business
Major discounts available for groups of 5+ companies
Messaging Tune-Up
Sharpen Your Brand Image
$1,995
Deliverables:
- Brand blueprint
- Value statement
- “Elevator pitch”
- Prototype pitch deck
Standardized Pricing
Customized For Your Business
Messaging Tune-Up must be purchased in tandem with Brand Diagnostic
Digital Workshop
Stress Test Your Website
$1,995
Digital Audit:
- Website usability
- Keyword deployment
- Search engine optimization
Technical Analysis
Expert review
Standardized Pricing
Customized For Your Business